The Sales Maverick

Gold Button Collective sales strategy and revenue growth

You don't need more content. You need more conversations that turn into cash.

Gold Button Collective founder wearing a crown and winking while seated on a luxury throne

You've got the product.

You've got the expertise.

Maybe you've even got the audience.

But somewhere between “this is brilliant” and “where do I pay?”... things get a little awkward.

That's where I come in.

I've spent 20+ years in sales, from leading teams and closing commercial deals to building my own businesses from scratch.

I've sold to global brands.

I've built businesses.

I've negotiated deals.

I've built sales teams.

I've turned expertise into revenue.

And I've learned one thing over and over again:

Being good at what you do does not automatically make you good at selling it.

 

That's where I come in
Melanie Martin holding a megaphone for sales strategy and revenue growth

I KNOW SALES.

BECAUSE I'VE HAD TO SELL...LOT'S!

Not from a textbook.

Not from a weekend certification.

Not from watching someone else's sales funnel.

I've been doing it for more than 20 years.

I've been a Sales Director.

I've led sales teams.

I've spent seven years in IT.

I've headed up a Royal Mail sales team for more than five years.

I've built and sold businesses.

I've owned a deli.

I've built a successful hair extension training school and turned it into a franchise model.

And I've spent years in the room with serious commercial decision-makers.

Adidas.
Charlotte Tilbury.
Maybelline.
Rimmel.
WWE.
Hackett.
Vodafone.

In one 18-month period, I personally took major event opportunities from discovery call → commercial conversation → close → execution, delivering events across Spain and Italy.

I've even executed commercial work for a professional footballer in Milan.

So when I talk about sales...

I'm not guessing.

 

Increase My Revenue

DON'T TAKE MY WORD FOR IT

LOOK AT THE SOME OF THE NUMBERS

DOOA Hair & Beauty brand relaunch and international wholesale growth

DOOA | FROM UNDERPERFORMING TO INTERNATIONAL

I joined DOOA as a freelance Sales Director when the hair extension range was struggling.

I tested it. Found the problems. Worked with the warehouse team. Improved quality control. Then took the product global, opening wholesale conversations and securing international contracts.

Fix the problem. Find the opportunity. Close the deal. That’s sales.

Pearl Lemon Catering & Events £400K+ commercial revenue generated

PEARL LEMON | THE COMEBACK

The catering department was there. It was just dead.

I was brought in to revive it, and boy, did I. 🚀

In 18 months, I took cold calls through to commercial close and event execution, securing over 10 corporate clients and turning a dormant department into a serious revenue stream.

Want the big brands? I’ve got the contacts.
I open the doors. I secure the deal.

Toot toot. 🚂 That’s what I do.

Arkitect Hair Extension Academy and EasiRing showcasing three international franchise sites and a patented hair extension tool

ARKITECT + EASIRING | INVENTION MEETS EXPANSION

I didn't just build a hair extension business. I invented a patented tool, created the training model and took it international.

3 franchise sites. 3 months. Multiple markets.

From product development to franchise strategy, sales and international expansion, I know how to turn an idea into something people actually buy.

Big idea? Let's make it a global one.

"I NEED CONTENT"

"NO, YOU NEED CLIENTS"

YOU CAN CREATE

YOU CAN BUILD AN AUDIENCE

YOU CAN POST EVERY DAY

BUT IF NOBODY IS BUYING

YOU DON'T HAVE A MARKETING PROBLEM

YOU HAVE A SALES PROBLEM!

Turn attention into revenue
Melanie Martin learning Spanish in Spain
Melanie Martin bringing personality to sales strategy
Melanie Martin working on sales strategy and business growth
Melanie Martin discussing sales strategy over coffee
Melanie Martin looking confidently as she ponders strategies for the week
Melanie Martin writing notes for sales strategy and business growth
Melanie Martin showing personality in her sales strategy

Stop Being Forgettable

Good isn't enough.
Qualified isn't enough.
Posting isn't enough.

People buy from people they remember, trust and want to work with.

Your personality is part of your sales strategy.

So stop trying to sound like everyone else.

  • Be interesting.
  • Be credible.
  • Be you.

Because the businesses winning aren't always the ones with the biggest audience.

They're the ones people remember when it's time to buy.

Be impossible to Ignore
Gold Button Collective commercial sales timeline showing Melanie Martin’s work with W2BW, Hackett, Varonis, Vodafone, Rimmel, Maybelline, WWE and an NDA-protected international football client

One conversation can change your business.

The right conversation can change everything.

A new client.
A bigger deal.
A better opportunity.
A completely different direction.

You don't need to know everyone.

You don't need thousands of followers.

You need to know who matters, what to say and how to move the conversation forward

Who are you talking to next?

So who's YOUR next big client? →

Ready to Shake Things Up?

If you’re done playing small and ready to build a business people can’t ignore, let’s talk.

No fluff.

No corporate waffle.

Just honest advice and a plan that moves the needle.

Let's Get Started

Forget the polished version.

Tell me what's really going on.

Where's the frustration?

What's keeping you awake at 3am?

The more honest you are, the more I can help.

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