Write Emails That Actually Get Replies

Stop the ‘Just Checking In’ Madness: How to Write Emails That Actually Get Replies

We’ve all been there. You fire off an email to a prospect, full of enthusiasm, confident you’ve made an impression. A week goes by… nothing. So, you do what every well-meaning salesperson does. You send the dreaded “Just checking in” email.

You know the one.

“Hi [First Name], just checking in to see if you had a chance to review my last email. Let me know if you’d like to chat.”

And what happens next? Another week of radio silence.

Let’s be honest: the “just checking in” email is the sales equivalent of a soggy digestive biscuit. No substance, no excitement, and ultimately, no impact. So, how do you stop getting ignored and start sending emails that actually get a response?

Let’s dive in.

The problem with “just checking in” emails is that they offer absolutely zero value. Think about it from your prospect’s perspective, if they were interested in your first email but got distracted, they’ll come back to you when they’re ready. If they weren’t interested, a follow-up with no new information isn’t going to change their mind.

At #goldbuttoncollective, we live by one rule: Every touchpoint must add value. If you’re going to take up space in someone’s inbox, make it worth their while.

Want to actually get responses? Here’s how:

Instead of another weak follow-up, send something that makes your prospect’s life easier. This could be:
✔ A relevant industry report
✔ A case study showing results from a similar client
✔ A time-saving tip they can use immediately
✔ A link to a helpful article or webinar

Example:
“Hi Sarah, I came across this report on [industry trend] and thought of you. There’s an interesting section on [specific challenge] that might be useful for your team. Let me know if you’d like a quick chat to go through some insights!”

Why this works: It’s not about you, it’s about them. You’re positioning yourself as a helpful expert, not a pushy salesperson.

Instead of “Just checking in,” try engaging your prospect with a question that sparks a response.

Example:
“Hi James, I was thinking about your comment on [specific challenge] in our last conversation. Have you found a solution yet, or is it still a headache? Happy to share a few ideas if you’d like!”

Why this works: It feels personal and relevant, rather than robotic and generic.

Sometimes, a prospect doesn’t respond because they’re too busy dealing with day-to-day fires. A short, actionable tip can break through the noise.

Example:
“Hi Lisa, I know you’re looking to improve [specific goal]. One of our clients saw a 20% boost just by tweaking [strategy]. Let me know if you’d like a quick chat to go over how it worked!”

Why this works: It teases results without giving everything away—piquing their curiosity.

Let’s be real, most sales emails sound like they were written by a chatbot from 2012. A little personality and humor can make all the difference.

Example:
“Hi Alex, I sent you an email last week, but either (A) you’re swamped, (B) my message got lost in the abyss of your inbox, or (C) you’re secretly a ninja avoiding all sales emails. If it’s not C, let me know if you fancy a quick chat!”

Why this works: It makes you sound like an actual person instead of just another sales rep.

Your prospect’s inbox is already full of noise, don’t add to it with uninspired follow-ups. If you want to get a response, make sure your emails are useful, engaging, and maybe even a little fun.

At #goldbuttoncollective, we believe in relationship-driven sales, not spammy, one-size-fits-all emails. If you focus on value first, the sales will follow.

Now, go forth and send emails that actually get read!

#SalesSuccess #LeadGeneration #EmailMarketing #ColdEmails #SalesTips #FollowUpLikeAPro #GoldButtonCollective